We work with agencies & brands to drive collaboration & a clear operating model.
Our Approach
We work with brands to review what the current agency and IHA operating model looks like. As your partner we analyse the team structure, talent skill set, ways of working, the processes in place, agency scope vs. in-house scope, the tools and systems you are using, production partners, technology, through to your DAM storage system.
We conduct in-depth stakeholder sessions to really understand the whole businesses needs and expectations from the IHA.
Once we understand where the gaps are, we develop a plan to solve the challenges you face.
And, if you’re thinking of creating an IHA we can even help you plan by writing a business case for its existence.
Creative
&
Production
Operating
Model
Achieving creative and production excellence demands a clear, agile operating model which compliments your IHA needs.
We collaborate with your agency partners, marketing team and all of the functions which come into contact with the IHA to ensure you have clear process and ways of working which works for everybody.
We then embed this across the functions and provide training and development to ensure there is adoption of the model.
We provide essential tools such as briefing templates, workflow tools, scope trackers, IHA value trackers, and training on brief writing and creative evaluation.
A process only works if both hearts and minds are engaged, and the whole business is on board.
Agency Partnerships
Brands have agency partners but when an IHA is involved too, the scope clarity, swim lanes & ways of working can be unclear. Meaning agency, IHA & marketing teams aren’t clearly aligned with who does what, when and how.
We review the IHA skill set and agencies to match the right scope to the right team. We look at the production, artwork and tech partners to ensure you have the right tools, and partners in place.
We have partners who can build DAM’s, AI generated content, automated content transcreation, programmatic media buying and people career coaching to provide you with a total end-to-end solution.
In-house
Building
After defining the IHA scope, we identify the best roles for your in-house team and support with the onboarding process across the business.
We determine the necessary skills, job roles, processes, tools, and define the desired values and behaviours for your IHA.
As we now know what you need and how you want to work, it’s important that you have the right people in place so we can curate your talent across planning, design, creative, and project management.
We build the IHA for you.